Pressure Fit, LLC

Pressure Fit LLC is a fitness company I created a logo for to jumpstart the brand. The idea behind the company surrounds the word pressure, which relates to the pressure of the weight when it's heavy and your mind tells you to quit, but your body keeps going. I had several working sessions with the business owner, and guided him to take a clean, simplified approach that would work well on all digital mediums he was using to promote his brand. I designed several sizes of the logo and color and logo variations for all intended use. 

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