Launch Graphics

At Foot Locker, new shoe launches release daily. I design intriguing graphics to promote new shoe releases for social media, including: Instagram, Instagram Story, Snapchat, Twitter, Facebook, and YouTube. Usually I research the design or history of the shoe to draw inspiration and make the designs more appealing to the customer. 

 

Paid Instagram Story Ad

I cut and edited video for some paid ads promoting Dockers new cargos. 

 

Todd Gurley Snapchat Augmented Reality Lens

Part of a team of three, I created a Snapchat lens promotional strategy. Our team helped make Eastbay the first banner under Foot Locker, Inc. to design a paid snapchat lens for brand awareness. Assisting in concepts, I helped the Art Director come up with a concept that coincided with the Todd Gurley Nike Football Campaign. We had a snapchat augmented reality lens for every cover athlete throughout the entire year of 2019. I project managed all of the AR lenses ensuring deadlines. Collaborating heavily with 3D Developers and the Social Media team,  we put together a paid promotional video ad for the AR lens experience using content from the agency we worked with, Heart and Hustle.

We targeted our customers based on our muse's age range.

  • Objective: Awareness/Enagagement/Swipes
  • Spend: $5k
  • Paid Impressions: 2,859,936
  • Swipe Ups: 49,833
  • eCPM (cost per 1k Impressions): $1.75
  • eCPSU (cost per swipe up): $0.10


Art Direction: Justin Gesicki, Kayla Santinanavat | 3D Developer: Colin Tucker and Mahmoud Hafez | Social Media Strategist: Kedrick Williams | Video: Heart and Hustle Agency

 

Jordan Why Not Zer0.1 "Do You"

For the launch of Russell Westbrook's Jordan Why Not Zer0.1 "Do You," I live drew illustrations directly on the shoes that related to Russell Westbrook. The team film and produced a hyperlapse video of the live drawings. On the release day, the video was posted on all social media platforms, and performed well. Russell Westbrook even liked the video on our page. 

Creative Direction: Kayla Santinanavat | Illustrators: Benjamin Hodgson and Kayla Santinanavat | Videographer: AJ Riehbrandt

Using Format